MA Artificial Intelligence
Format: 100% online |
Duration: 2 years, part time | Next start date: June 2025 |
Total course fee: £13,000 | Application deadline: To be confirmed | Intakes: June and September 2025 |
Course overview
If you want to develop AI expertise and make a positive impact in your work, this online master's degree is for you. It's designed for professionals in any sector, including healthcare, agriculture, banking, or beyond. This is a conversion course, so you don't need any prior AI qualifications or experience.
First, you'll master core AI principles and concepts. Then, you'll study machine learning and statistical learning. You'll also examine AI's social impact, preparing you to address key policy considerations.
This programme gives you the tools to succeed. Use them to lead AI adoption, manage AI projects, or make tech decisions. It provides a comprehensive foundation to help you use AI responsibly and effectively.
There is a growing need for AI-savvy professionals in all fields. They must use AI to solve society's urgent challenges. However, creating effective solutions requires more than technical skills alone. We need leaders who understand AI and its impact. They must manage complexity and achieve results.
What you’ll study
This course is one of three pathway options:
- MA Artificial Intelligence
- MA Artificial Intelligence (Criminal Justice Systems)
- MA Artificial Intelligence (Digital Transformation)
In this MA Artificial Intelligence, you will:
- expand your knowledge of AI’s core theories, practical applications, and ethical implications
- develop in-depth knowledge of the statistical and machine learning methods behind modern AI, with insight into key algorithms
- develop practical skills in building and managing AI tools and frameworks
- explore how the latest technology can be used to address societal challenges
- apply machine learning to analyse big data for insights into human behaviour
- get hands-on experience with machine learning tools
Module overview
This course includes 10 modules, which total 180 credits. Eight modules are core subjects shared across all our artificial intelligence pathways. The remaining two, Opening the Machine Learning Black Box and Statistical Learning, are unique to the MA in Artificial Intelligence.
You’ll start with Introduction to AI, which builds a solid foundation in key AI principles and prepares you to apply AI across various fields. Next, you’ll complete eight more modules, including the two specialised ones for this MA pathway. The course finishes with a Dissertation module, allowing you to showcase your knowledge and skills.
Core modules
The following seven modules are core modules. They are included in all three Artificial Intelligence pathways.
Introduction to AI (15 credits)
This introductory module explores human-centred AI, focusing on the ethical, social, and professional implications of AI technologies. You’ll explore how to design AI systems that enhance human capabilities while promoting inclusivity and minimising harm. You'll also learn about how artificial intelligence can be applied in various contexts, and critically engage with current research. Topics include AI in daily life, human-AI interaction, ethics, and bias. This will prepare you to navigate AI's societal impact and professional relevance with a responsible approach.
How does AI work (15 credits)
This module teaches the statistical learning and machine learning methods that form the foundation of modern AI. Although these methods rely on advanced mathematics, you don’t need a background in maths or computer science to complete this module. You’ll learn about key AI algorithms, explore model development, and study the hardware and software they require. The module also covers data types, learning methods, and how to balance accuracy with interpretability. Topics include regression, classification, neural networks, and more.
Working with AI Applications (15 credits)
In this module, you'll explore essential techniques and practices for employing AI in various industry settings. You’ll also learn to develop, deploy, and manage AI systems effectively. We'll focus on real-world applications, providing insights into the computational and data aspects of AI, basic programming skills, and the use of digital tools in the AI environment. This prepares you to create and monitor effective AI solutions.
AI in Social Problem Analysis and Policy Formation (15 credits)
This module explores how AI can be harnessed to address social issues and shape public policy. You'll learn about how AI tools enhance our understanding and responses to societal challenges, and impact policymaking. From a critical standpoint, you’ll examine AI’s applications, ethical implications, bias mitigation, and data protection. Through case studies and theoretical learning, you’ll design AI-driven strategies for complex social problems. You’ll be capable of contributing meaningfully to policy discussions and influencing them as a result.
Responsible AI (15 credits)
This module equips you with advanced knowledge of the legal, societal, and ethical challenges posed by AI technologies. It covers interdisciplinary and global perspectives on embedding fairness, transparency, privacy, and inclusiveness in AI applications across sectors like healthcare, education, and criminal justice. It also explores the evolution of AI principles, AI-driven privacy issues, and the impact of AI regulations on digital inclusion and democracy. You’ll learn to assess AI challenges and regulation frameworks from a critical standpoint.
Generative AI (15 credits)
This module provides an in-depth examination of generative AI, focusing on technologies such as transformers and large language models. It includes practical training in prompt engineering, model fine-tuning, and deployment. You’ll also address the ethical implications, societal impacts, and potential risks of generative AI, including its contribution to discussions on Artificial General Intelligence (AGI). You’ll engage with both the technical aspects and the broader concerns associated with these technologies.
Designing Research (15 credits)
This module equips you with the essential skills required to carry out research and pursue lines of enquiry. You’ll be guided through every aspect of the research process, from formulating your research topic to selecting appropriate research methods. With an emphasis on professional practice and critical reflection, this module teaches you to tackle ethical considerations, manage data securely, and prepare research proposals. This knowledge will be crucial for your dissertation, and future research projects.
Pathway modules
The following two modules are specific to this artificial intelligence pathway.
Opening the Machine Learning Black Box (15 credits)
This module demystifies machine learning by exploring a broad range of techniques and their real-world applications. You’ll learn to distinguish between statistical modeling and machine learning approaches, assess machine learning properties for specific tasks, and understand the uncertainty inherent in machine learning outputs. We’ll cover predictive modeling, ensemble methods, representation learning, and data organisation. You’ll also learn how to make outputs interpretable and accessible. By the end, you’ll be able to communicate machine learning concepts effectively to non-experts.
Statistical Learning in Practice (15 credits)
This module equips you with an understanding of AI's capabilities and its limitations through in-depth exploration of machine learning algorithms like Random Forests and neural networks. You’ll assess real-world AI applications, interpret AI model results, and explore ethical considerations surrounding data use. You’ll learn to select and evaluate AI tools for specific tasks and develop an awareness of the practical and ethical dimensions of data science.
Final core module
The dissertation module concludes your studies. It’s included in all three artificial intelligence pathways.
Dissertation (45 credits)
In this module, you'll independently design and conduct a research study on a topic of your choice related to the course. This involves identifying and evaluating relevant literature, formulating a research question, and employing appropriate methods for data collection and analysis. You’ll need to critically assess and reflect upon your research process and manage methodological challenges. You’ll then present your findings in a structured, well-cited report. You’ll receive guidance on this from your dissertation supervisor.
Meet the team
Dr Craig Webber
Associate Professor of Criminology, Programme Director for the online MA Artificial Intelligence courses
Craig’s academic background is in technology, youth justice, and criminology. His pioneering research has led to the development of digital interventions for neurodivergent youths involved in the criminal justice system.
View full profileProfessor Pamela Ugwudike
Professor of Criminology, Pathway Leader for the online MA Artificial Intelligence course
Pamela is a distinguished criminologist specialising in the ethical and governance challenges of artificial intelligence within criminal justice systems. She brings a wealth of expertise in AI ethics, trustworthy AI, and the implications of algorithmic decision-making.
View full profileHow you’re assessed
Throughout your studies, you’ll be assessed through a range of different methods. You’ll take part in individual and group projects that blend theoretical understanding with practical application. You’ll also be assessed through individual reports, group case studies, and coursework. Group assignments focus on collaborative problem-solving, while coursework assesses both your theoretical knowledge and practical skills.
You’ll receive continuous feedback from your tutors through annotated copies of your assignments, and written evaluations. You’ll also receive ongoing guidance on your performance to ensure that you’re on track to pass each module.
Entry requirements
Standard entry requirements
To join the course, you’ll need:
- a minimum of a 2:1 class degree in any subject, equivalent to a UK bachelor’s degree; or
- a minimum of a 2:2 class degree in any subject, equivalent to a UK bachelor’s degree, and at least 2 years’ employment in a recognised graduate role
Here’s what we’ll ask you to provide:
- a detailed CV: Highlight your relevant professional and personal experiences
- a professional reference letter: A trusted referee should explain why you’re a strong candidate for this course
- a personal statement (300–500 words): Tell us about your interest in the course, how it aligns with your career goals, and how your experience so far has prepared you for success at master’s level
In your personal statement, highlight examples that demonstrate your abilities in:
- time management
- organisation
- communication
- teamwork
- personal responsibility
- critical thinking
- problem-solving
Non-standard entry requirements
If you don’t meet the standard academic requirements, don’t worry. We review applications on a case-by-case basis and will assess whether your background and experience are suitable for this course. We would strongly recommend holding:
- a minimum of a 2:2 class degree in any subject, equivalent to a UK bachelor’s degree
- additional relevant professional or industry qualifications, such as those accredited by professional bodies
Here’s what we’ll ask you to provide:
- a detailed CV: Highlight your relevant professional and personal experiences
- a professional reference letter: A trusted referee should explain why you’re a strong candidate for this course
- a personal statement (300-500 words): Tell us about your interest in the course, how it aligns with your career goals, and how your experience so far has prepared you for success at master’s level
In your personal statement, highlight examples that demonstrate your abilities in:
- time management
- organisation
- communication
- teamwork
- personal responsibility
- critical thinking
- problem-solving
English language requirements
You’ll need to provide evidence of your English language ability equivalent to an IELTS (academic) score of 6.5, unless:
- You’re a national of, or have completed a qualification equivalent to a UK degree in, one of the countries recognised for English language proficiency. Please contact our adviser team to confirm if your country qualifies.
- You can demonstrate that you’ve worked professionally in English for at least 2 years. In this case, a professional reference letter will be required.
- You have completed an undergraduate degree taught and assessed in English up to 2 years preceding the date of first enrolment at the University of Southampton. In the case of degrees taught by two or more partner institutions of which only one is taught and assessed in English, you must demonstrate that a minimum of 2 years have been taught and assessed in English.
- You have been awarded a degree that was fully taught and assessed in English between two and five years prior to the date of first enrolment at the University and can demonstrate that you’ve worked professionally in English for a minimum of 12 months in the last two years. In this case, a professional reference letter will be required.
Ready to start your application?
Apply nowCareers and opportunities
In recent years, AI has sparked widespread debate across organisations. Its rapid transformation of every sector has created a global need for professionals who can harness AI responsibly. This course equips you to lead AI initiatives with a strong focus on ethical and societal impacts, making you an invaluable asset to any organisation.
You’ll develop a solid foundation in AI principles and practical skills to manage and implement AI projects that boost productivity and solve complex challenges. The course also prepares you to address ethical considerations, ensuring AI solutions are fair, transparent, and inclusive. With this comprehensive understanding, you’ll influence strategic decisions and drive the responsible use of AI across sectors such as healthcare, finance, and policy.
On top of applying AI technology to your current role and industry, here are just a few examples of the jobs you could pursue:
- AI Strategy Consultant
- Ethical AI Specialist
- AI Project Manager
- Innovation and Technology Advisor
- Responsible AI Policy Analyst
- AI Governance and Compliance Officer
- AI Solutions Architect (Non-Technical)
- Human-Centred AI Specialist
- AI Ethics and Regulatory Advisor
Interested in online study? Your journey starts here.
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